If there were Oscars for cartoons and children’s star series, one would no doubt for Pocoyo. 7′ of this Spanish doll chapters are currently in 100 countries and their tender occurrences, although originally destined to a public from 1 to 4 years, to gain adherents of older.
As any self-respecting, succeeds an important merchandising: over 150 products with its image. Only in Spain, last year sold more than 1 million toys Pocoyo, half a million DVDs, and 250,000 books.
The country has interviewed Jose Maria Castillejo, President of Zinkia, the company where draw pocoyo, to know the reasons for this success. And apart from the obvious “work, enthusiasm and technology”, explained the secret ingredient:
“Lot of investment in” early childhood educators and psychologists that you review all the scripts, so that in each episode to convey a positive message and values like happiness, effort and friendship. Everything is very thought”
“Success is that it is made from the good taste and respect to children”
I applaud having back experts who monitor the contents that issue, in fact, I think it should be mandatory for all series aimed at children because some screenwriters (Japanese or not) confuse children with fighters or potential mercenaries. The psychiatrist Neubauer already explained the consequences of TV on children.
My son, and I suppose that you as all children, like Pocoyo, however is not my favourite character and I have several criticisms if we analyze the subject more in depth of the laughter and respect (this is the minimum):
- Pocoyo seems an orphan or abandoned that you survive with your non-human friends. Never displayed any father or brother or cousin or neighbour.
- They transmit values of independence that they are not consistent with its age nor with his kind. Babies need protection, link, heat, contact and love of at least one adult: the primary figure of reference. Punset, explains it clearly in the documentary.
- My pocoyo da me pena and those pedagogues (who by the way are Americans even though the series is Spanish), are transmitting a type of breeding of detachment in which infants spend too many hours alone (or with other babies) and who are away from their true physical and emotional needs. Pocoyo is a survivor. And what I see is helplessness and not a happy life. And not compare it to the poor part of the 1980s because Pocoyo is just a baby and frame was at least 4 years old.
Carlos Gonzalez explained that the children of today are those who receive less affection in history and Pocoyo illustrates it very well. Your mother/father are neither insumisos neither soft nor engaged in few hours of quality upbringing, simply because there are no, neither they nor substitutes. Pocoyo the breeding air.
I know that it may seem a little hysterics but the problem is that this is not an isolated case. I have seen a report about the presence of babies in textbooks and current stories and most appeared alone in their carts/hammocks with pacifier and bottle. And that helps feed misconceptions of ageing.
Of course I’m not going to ban that my son see him because he enjoys, but sincerely, as I already explained, I prefer to Caillou or other series that have commented my classmates where players have at least human friends.
I believe that it has succeeded primarily because just had no series of quality baby (which is what are children aged 1 to 4, but does not recognize him) and not so much by their teachers.
In any case, we have Pocoyo for a while because it has become a very promising brand and you can still squeeze more.
Via | The country weekly Extra children in babies and more | Why I like that you like Little Einsteins