Self-control It is the body that the advertising industry self-regulating and has presented an annual financial statement to the Secretary of State for the information society (SETSI). The main conclusion is that child advertising in 2007 improved significantly with respect to 2006 in ads of Toys & video games.

While in 2006 received 27 complaints, in 2007 the jury of self-control had only received three (not cited what).

Self-control monitors ads to be compatible with the protective law of minors and check out 3 aspects:

  • That the products not misleading about its features
  • That will meet the time limitations the dissemination of advertising
  • To avoid the appearance of children in situations of risk

Within this system, advertisers, agencies and media sent in 2007 to self-control 1126 projects announcements (856) toys and games (270) so they review before being issued. This figure represents 90% of ads for these products which were on television.

And after making his work, this organism warned the broadcasting 17 ads for toys and video games 19, and They suggested changes 229 ads for toys and video games 31.

They also report that in the 2007 campaign was a remarkable reduction of some conflicting practices in previous years, as the improper use of celebrities in advertising toys or ads which incite to the violence and/or antisocial behaviors.

It congratulated them and I thank for his work because it is essential for children suffering harassment and constant bombardment of ads. Advertising (sometimes blind and ruthless) need ethical controls. But, if despite these tests, susceptible to ads are issued of criticism such as that I present in another post,?How are ads that have suspended?. I do not even imagine.

Via | The world more information | Self-control more information | Theslogan magazine in babies and more | Unethical food ads

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