The Best Selling Toys of Estrela

Estrela is one of the leading toy brands in the Brazilian market. It has become the symbol of the fun for many children and has guaranteed the joy of different generations.

Throughout its history, Estrela has launched successful products and pioneered several technologies.Some of the brand’s toys conquered so much the children’s public that they were re-released years later, with a retro appeal.

Top selling toys from Estrela

Here are the top selling toys of Estrela over the years:

  1. Real Estate Bank
    Considered one of the most popular board games in the world, Banco Imobiliário was created by Charles Darrow in 1932. Hasbro bought the rights to the toy and in the 1940s Estrela became the company responsible for bringing Banco Imobiliário to Brazil.Since it was released, the game has gained several versions, until it began to replace the banknotes of money by the payment with credit card.

Banco Imobiliário appears as one of Estrela’s best-selling toys due to the 30 million copies sold.

  1. Susi
    Before Barbie was released in Brazil by Mattel, Susi was the absolute leader in the doll market. It had its debut in the market in 1966, but it was not manufactured in the 80’s. In the 90’s Susi came back and won new versions, such as veterinary and cyclist. About 25 million copies of the Estrela doll have been sold.
  2. Fofolete
    Fofolete has become another great success of the Star.The doll was so small it came in a box-sized matchbox.During the period it was on the market, 12 million pieces were marketed.
  3. Game of Life
    Since 1985 the Game of Life has entertained children and young people.The main purpose of this toy has always been to be financially successful, but its resources have been evolving over time.It is estimated that more than 10.5 million units of the Game of Life have already been sold.
  4. Detective
    The ‘Detective’ game was created in England, but became part of the Star portfolio in 1977. The toy challenges players to unravel a mysterious murder.Since its debut in the market, the game Detective has sold 8 million copies.
  5. My Baby
    My Baby was one of the most beloved dolls of the Star and was part of the childhood of many girls who liked to play ‘mama and little girl’.Nowadays it is possible to find new versions, that sing and speak.It is estimated that 6.5 million copies of ‘Meu Bebê’ were marketed.
  6. Little Girls
    Boneca Chuquinhas was a sales success in the 80’s. It came with only a tuft of hair and had several accessories, such as horse, walker and highchair.About 6 million little Chuquinhas were sold.
  7. Author
    After recognizing the success of the Autorama abroad, Estrela decided to invest in the national manufacture of the toy.The initiative was successful and the car game became extremely popular in Brazil, especially in the 70’s. Result: 4 million copies sold.

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