The mark is one of the things that most Spanish parents value When you buy a toy. It is a synonym of quality and safety, most associates it to a product better.
As a mother, it is an aspect that I appreciate very much, the truth, but the brand is not everything. I also have in mind the price, functionality and durability of the toy, bearing in mind that it will be hand in hand with three girls. If it is not first brand, but I consider it safe and I am convinced by price and features, I choose it. And you, you buy toys for the brand?
According to a study by the Spanish Association of toy manufacturers, when children are under five years old, and still have no special preference, are parents who buy toys based on the brand to be synonymous with quality and safety.
After five years, 48% of children choose the toy depending on your brand. Now they become children who decide what toys and brands they prefer. Moreover, a trend that will, as it increases the age, also increases the preference for brands.
Sometimes children associated with a brand specific experiences, experiences of children for parents, but it is a more emotional relationship, to the extent that the brand is more important than the manufacturer.
Who doesn’t remember with special longing Scalextric, the Playmobil or the Nancy? Could it be that we, as parents, that we want to relive our childhood through our kids toys are? Maybe a little if…
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